Rapid Price Drop on Quaker Cereal

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Just recently I made a shocking discovery at the supermarket. I love Quaker Oatmeal Square cold cereal. Especially the cinnamon flavored variety. But it has always been a rare treat because the regular price of one small box was $4.99. And there are only 7 servings of cereal in that five dollar box.

That has been the situation for a long time now. I would only buy it when it occasionally went on sale for $2.99. Even at that low sale prices it still felt like a big indulgence. Decadent even. It's just cold cereal afterall. You've still got add milk.

But a couple weeks ago I noticed a major change. The regular non-sale price for the cereal drastically dropped down to $2.99 without any sale. Shocking to say the least. Such a dramatic reduction is unheard of.

But the next week at the store the price remained at $2.99. No sale tag. No bluster. Just a modest this is what it costs now price tag.

So are oats much cheaper now for some reason? Or was Quaker just raping us on the price before?

Did they lower the price because of the sagging economy? And if so, did they do it because no none was buying their cereal or because they have a heart and feel a little bit sorry for us poor schlubs?

I just find myself intensely curious as to how and why such a drastic change in price can take place. I tried googling it, but nothing relevant came up. I want to know why a box of cereal that cost $5 a few months ago is now selling for only $3. It's not the kinda of thing you see happen everyday. Cheerios are made of oats, but their price has remained constant. And given the state of the country and the world, it sparks a lot of questions.

I guess there's an email inquiry to Quaker in my future.

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